Marketing Mix Report Essay

Braaap is an Australian association which operates as fountainhead in USA producing grimy oscillations for all ages and gender. It is a company that decl ar oneselfs well-behaved conditions for the consumer buying their bikes with caudexs set(p) around the country and online options to choose the shell way to obtain a bike. The primary(prenominal) characteristic of Braaaps is to give products for dirty bikes with the spicyest musical note in the solid ground. The blade is know across Australia as the biggest inventory online in the trade. Connected with partners around the world that provide to them the necessary support to develop their cutting products.In the Braaaps store, the costumer target buy equipments from the best brands around the world which multiply the number of choices for everyone. By the way, the charges ar non low different they could non call a highest quality in their products. However, Braaap has a unique promotion that get downs the re mainder in this market, Braaaps is the only store which provides a lifetime warranty for their customers. If we conjecture that this sport has a very high risk, this kind of promotion is very good for their image in the market. Braaap has created their image finished some kind of events which involve motorcycle, sometimes sponsoring athletics or tournaments around the world. as well they produce a catalogue monthly to keep their clients aware about what is ever-changing or the market news.Most of the Braaaps clients are young people surrounded by 20 to 35, especially mans, due to the serve of that sport. Anyway, they are trying to get more than than management from woman and child. Braaaps offer a program to learn how to switch on and other events to entrencher the customer that might not ilk this sport or lifestyle. Braaaps stores have segmented their blood line since they were in effect(p) an online store with few equipments and brands. Beyond sell parts of motorcycl es, Braaad starts to sell cloths and all equipments from many different brands. This action expanded the product line and increased the profitability. A huge categorization of equipments, not just parts of motorcycles still cloths and accessories from many different brands are an big turnaround of Braaaps business. Even if the prices are high, does not matter because the quality, design, options and a dependable brand make the difference in the market.Braaaps cover whole Australia and exportation for other countries around the world, their online store is well viewed for everybody and their promotions are eternally very effective. The selling mix is open their eyes for business and they are trying to leave the equipments more accessible for all public otherwise the competitors are growing up cursorily and getting a good slip of the motorcycles customers. The clients like when the company has a nice reputation in the market and when that brand is attempt in the events bet ween sport, media and entertainment. It makes the public remember their brand as a good status which care about their lifestyle. Also the clients would like to get easy access to store to solve their enquires, and keep clear the discipline and services between company and customer.virtuoso of the innovations at braaap is the Launch of the braaap silent. Braaap is one of the start-off petrol based motorcycle cook up to launch an electric powered bike off the production line. It means that Braaaps stores are trying to find a way out of the saturated market and at the same time reform the concept of motorcycles around the world. For while, it is just operational in Australia and USA except it entrust be everywhere soon. In conclusion, Braaaps business is given more attention for the price due to the knowledge that price could influence directly in the other points of the marketing mix. The lower price is always a good option but in this case would not be a good position if we d elve that Braaap works with best brand around the world and offer only highest quality products. It is recommended that Braaads store keeps working well, trying to get the best for their clients and always investment funds in new products and partners which will make them stronger than ever.