OnTyme - professional personnel engaged in medicine, technical support Research Proposal

OnTyme - professional personnel engaged in medicine, technical support services or emergency services - Research end ExampleTo succeed, it inevitably to attract and retain a growing base of satisfied clients.Marketing is the tool to bring in customers to a business and has devil important principles. All company policies and activities should be tailored towards customer needs and profitable sales volume is more important than maximum sales volume. An every(prenominal)ot marketing plan will aim at trying to get visibility for its existing brand of OnTyme watches as well as the new adolescent brand of watches named Wotch it.It is common knowledge that no one product will satisfy all kinds of consumers. Therefore, information about the market is invaluable and timely germane(predicate) information needs to be obtained. It is impossible to sell products or services that customers do not want. Learning what customers want, and how to present it attractively, drives the need for mar keting interrogation.Market research will also demonstrate trends that may show the necessity to enhance an existing product or create a new one. Demographics, Population shifts, commandment passed, and the economic conditions of a market often determine the purchasing power of the buyer in the market place. Market research may also be employed to ascertain the value of a competitors product and its associated value so that a comparative perceived value could be created for OnTymes product as well.Most business proclaimers ... Analyzing returned items, asking former customers for their feedback, and looking at competitors prices are all examples of such research. Formal marketing research provides a framework to organise market information. Conducting survey of a sample population to determine their views on the OnTyme and competitor brands, Collecting primary data through mail surveys and email questionnaires ad hominem surveys in high traffic areas like malls, supermarkets et cProbability sampling that identifies who will be interested in purchase of wristwatches, the teen object lensed wotch brand and the watch with the create in pager based on age, income and gender preferences.Identifying the target segmentThe target segment for the OnTyme might be adults purchasing a watch for their own use, buying it as a gift for someone else, for the Wotch It it would be the teenagers and youth, or adults purchasing it for the younger group as a gift. The watch with the built in pager may look at a different segment that is employed and needs to be on call and reachable at all times or parents of teenagers and youth, because the teenagers are now locatable, thanks to their pagers and is a great relief for the adults.Marketing Strategy Once a wider customer base is identified, OnTyme needs to formulate a marketing strategy to serve its customers better and align the product to the identified needs of the customer. Ideally, the strategy should address niche needs of the customer especially if there are gaps that need to be filled. This would ensure potential profitability. A good strategy helps a business focus on the target markets it can serve best. Target Marketing Target Marketing helps the concentration of the efforts in the key market