Segmentation Strategy

Segmentation Strategy Colgate-Palmolive commercialise plan is to establish and withstand up-to-date and long-range vision for the stake and to increase sales, margin, and dough ability for the brand (Freeman, 2011). They have divided their market into quadruple separates, geographic, demographic, psychographic, and behavi viva (Mehmood 2009). utilize this type of segmentation strategy leave behind offer Colgate-Palmolive the ability to group customers together who have a similar rophy of needs and wants according to Kotler and Keller (2009). While Colgate-Palmolive offers several(prenominal) harvests, this analysis covers their soup-strainer and tooth counterpane departments. At the current time, Colgate-Palmolive has a workable market in over 200 countries, and their geographic segmentation is d unrivaled on region, population factor, rural, urban, and humor conditions (Fayyaz, 2006). Marketing to the climate gives the company the wages on what type of spontaneous product to place in that area. In warmer climates, the company has name that people select minty flavored gel toothpaste to the original white paste (Henschen, 2010). Colgates demographic segmentation focuses on only one factor, age. Their products are marketed ground on the age of the person. They have haveed a dependable c adenineaign that focuses on children and their smiles.

Being able to mother children at an early age will help view that they go along customers of their products throughout their lives (Bright smiles, 2011). Their psychographic segmentation is based on social track. They market the high class, middle class, and lower class so! cieties. Doing this helps the company develop the product based on the purchasing power of the class they are targeting (Mehmood, 2009). The fourth segmentation utilise by Colgate-Palmolive is behavioral. behavioural study considers the approached of the people around oral health. Using this approach, Colgate-Palmolive gains companionship of how people view the importance of oral health (Peters & DeSanto, 2010)....If you want to get a rise essay, order it on our website: OrderCustomPaper.com

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