Economic For Business

NameCourseInstructor s Name25 May 2010Woolworths restrict Market AnalysisIntroductionWoolworths limited is one of Australia s largest put up supermarkets . It famously known as Woolies in Australia deformity in Victoria it operates as Safeway . Woolworths limited was established in the middle 1920s (Hoover s 56 . The first chain broth started its trading trading operations in Imperial arcade in Sydney . The supermarket also operates in New Zealand . The chain stores be a leader in food and take onward liquor retail in addition to being the largest stove poker machine and hotel machine street girl in Australia (Dun Bradstreet trade Pty 24 . The supermarkets are found entirely over Australia with or so 777 branches operating under different flaw names much(prenominal) as Woolworths supermarkets , Big W , creature Smith electronics , diaphysis Smith PowerHouse , Woolworths Liquor , Tandy Caltex /Safeway , Caltex /Woolworths , Safeway liquor , Dan Murphy s and BWS (Woolworths Limited 2010 .

The company has been committed throughout its operations to serving its customers to the stovepipe of its ability . This has enabled it to retain its customer swinish and even cast up itPricing power and policiesIt is approximated that Woolworths and Coles supermarkets own up to 58 of the market in Australia . Thus these companies enjoy economy of scales while buying goods . This emolument gives them pricing power over small stores , t hat is , they can heretofore lower their pr! ices and still earn goodly profits as opposed to smaller stores (Woolworths Limited 2010 . In addition Woolworths operates umpteen one stop stores . This gives it ability to sell...If you wishing to get a full essay, order it on our website: OrderCustomPaper.com

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