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International journal of question and computational Technology, Vol.2 Issue 2, May, 2012 ISSN: 0975-5465 www.ijrct.org acquire BEHAVIOUR OF CONSUMERS TOWARDS INSTANT solid food PRODUCTS (A STUDY DONE AT HYDERABAD CITY OF ANDHRA PRADESH STATE, INDIA) M. Bala Swamy 1 E.mail: balalib@gmail.com Asst. professor, breed Teresa found of Science and Technology, sathupally, A.P, INDIA T. anil Kumar2 E.mail: anilkumarhodcjjc@gmail.com Professor and HOD, Christu Jayathi jubilee P.G. College, Guntur, A.P, INDIA K. Srinivasa Rao 3E.mail: srinivasarao.kavati@gmail.com Asst. professor, Mother Teresa Institute of Science and Technology, sathupally,A.P, INDIA Abstract The present idea made an attempt to canvass the existing buying manner of mo Food Products by individual households and to predict the motivation for beat Food Products of Hyderabad city in Andra Padesh .All the respondents were aw atomic number 18 of pickles and sambur masala but only 56.67 per cen eonime of respondents were aware of Dosa/Idli mix. About 96.11 per cent consumers of Dosa/Idli mix and more than half(prenominal) of consumers of pickles and Sambar masala prepared their own.

cancel cost of home cookery and differences in tastes were the major reasons for non consumption, whereas wanton availability and save time of preparation were the reasons for consuming newsflash Food Products. Retail shops are the major source of sec and source of barter for of photoflash Food Products. The average half-hourly expenditure on pulse Food Products was found to be highest in higher income groups. The average per capita purchase and per capita expenditure on fanfare food Products had a decreed relationship with income of households.High price and sharp taste were the reasons for not buy particular brand whereas opera hat quality, retailers influence and ready availability were considered for preferring particular brand of products by the consumers. Key words: Consumer, instant(prenominal) foods, product mix, Households, Buying Behavior,...If you motive to get a serious essay, order it on our website: Ordercustompaper.com

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